We live in an image-saturated society. The images affect how we think and feel, what we do, how we interact, what we buy and whom we vote for. Beyond the still image printed on paper, the ascendency of the Internet allows for engaging visual communications that include video and audio for compelling multi-sensory impact. In line with this technological shift, the Communication and the Arts Division at American International College looks forward into the 21st century preparing students for creative careers in a wired world.
Infographic and information from the National Endowment for the Arts.
In 2012, arts and cultural production contributed more than $698 billion to the U.S. economy, or 4.32 percent to the U.S. Gross Domestic Product, more than construction ($586.7B) or transportation and warehousing ($464.1B).
4.7 million workers were employed in the production of arts and cultural goods, receiving $334.9 billion in compensation.
Arts and cultural spending has a ripple effect on the overall economy, boosting both commodities and jobs. For example, for every 100 jobs created from new demand for the arts, 62 additional jobs are also created.
The AIC program prepares majors for print and online careers on the visual side of public relations, corporate communications, advertising and publishing, as well as working for educational, cultural and non-profit institutions. The Program’s many courses that emphasize creative problem solving and invention prepare majors with an adaptable mindset ready to embrace new employment opportunities that will surely emerge in the current climate of fast paced workplace evolution.
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